START SMALL,
START HERE
IKEA SUSTAINABILITY
Sustainability is often seen as a big topic, but it doesn't have to be that way. With Start Small, Start Here, IKEA targeted everyday people and showed that practising sustainability doesn't have to be a huge task. A clear message to take small steps towards a better planet, right here with IKEA.
CAMPAIGN KEY VISUALS
Crafting a different look from IKEA's usual lifestyle imagery. Start Small, Start Here focused on the small things that make up sustainable products—from design and built to materials used. Zooming in to products to get people to notice the little details that have a big impact on the planet.
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NEWSPAPER PRINT AD
Walking the talk with our sustainability message, saying more by printing less. This print ad drew a parallel between using 85% less ink and the product consuming 85% less energy.
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IKEA UPCYCLERS
Making sustainability an actionable habit for the masses, building a community of upcyclers. These Instagram stickers allowed people to join in on the fun and show off their creations. Proving that upcycling is not an uphill task.
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SOCIAL EXTENSION
A series of Instagram Stories that translate the close-up visuals on social. 'Did You Know' facts to educate people on the power of sustainable products. Zooming in to the little details.
