WE'VE GOT
YOUR STORIES;
同樣的歌 不同的故事
SPOTIFY MANDOPOP
To invite Spotify listeners into the world of mandopop,
we tapped on a unique characteristic of the genre: storytelling.
Mandopop fans often gravitate towards songs due to the emotional stories they tell.
Using this, we communicated how Spotify's 最Hit華語榜 allows people to find the stories they need.
CAMPAIGN KEY VISUALS
Stringing together different song titles from Spotify's 最Hit華語榜 playlist to create brand new stories. Stories of heartbreak, youth, and love that listeners can relate to.
MANDOPOP STARS
Using the star power of influential artists to connect with listeners. They put their spin on the tracks of other artists and shared stories behind their own songs.
SOCIAL ENGAGEMENT
Letting listeners create stories of their own using songs from the 最Hit華語榜 playlist.
Prompting them to tap and hold, and match song titles.
