SPOTIFY LYRICS
SING IT WRONG
Misheard lyrics are part and parcel of music. Making for a great laugh and a fitting insight for the launch of Spotify Lyrics in Thailand and the Philippines. With Sing It Wrong, we tapped on local humour and culture, getting local artists to put on stellar performances of their misheard lyrics. Directing listeners to Spotify's new feature to help them get the words right.
SINGAPORE MADE IT TO THE WORLD CUP!
McDonald’s World Cup 2022
As the official sponsor of Qatar 2022, McDonald’s wanted to give Singapore a star to root for. We launched a small nation into a football frenzy. Bringing Singaporeans into the thick of the action. With Taqi in the spotlight, alongside global superstars. McDonald’s became our homeground. Qatar 2022 became a true highlight for Singapore. All with a homegrown hero on the world stage.