SING IT WRONG
SPOTIFY LYRICS
Misheard lyrics are part and parcel of music. Making for a great laugh and a fitting insight for the launch of Spotify Lyrics in Thailand and the Philippines. With Sing It Wrong, we tapped on local humour and culture, getting local artists to put on stellar performances of their misheard lyrics. Directing listeners to Spotify's new feature to help them get the words right.
ARTIST COLLABS
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We collaborated with a range of artists across different genres. Juan Karlos and Adie from the Philippines; Singto Numchok, Morvasu and The Toys from Thailand.
AWARDS
Cannes Lions 2023
Finalist
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New York Festivals® Advertising Awards 2023
Finalist
Collaborations & Partnerships: Best Use: User-Generated Content
Shortlisted
Advertising Marketing Effectiveness: Best Use: Creative Partnerships
Collaborations & Partnerships: Best Use: Celebrity/Influencer
Social Media & Influencer: Best Use: User-Generated Content
Social Media & Influencer: Best Use: Best Use of Influencer
Social Media & Influencer: Best Use: Best Use of Partnerships
Spikes Asia 2023
Bronze - Social & Influencer
Social Content Marketing > Innovative Use of Influencers
Finalist - Entertainment
Excellence in Entertainment > Use of Talent
Finalist - Mobile
Use of Mobile > Social Content for User Engagement
Finalist - Social & Influencer
Social Content Marketing > Co-Creation & User-Generated Content
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The Webby Awards 2023
Nominee - Social
Best Community Engagement 2023
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ADFEST 2023
Bronze - Entertainment Lotus
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CCA Gong Awards 2022
Silver - Mobild & Digital Gongs
Creative Effectiveness: Mobile &/Or Digital
Bronze - Mobile & Digital Gong
Best use of Social & Messaging Platforms