SPOTIFY LYRICS
SING IT WRONG
Misheard lyrics are part and parcel of music. Making for a great laugh and a fitting insight for the launch of Spotify Lyrics in Thailand and the Philippines. With Sing It Wrong, we tapped on local humour and culture, getting local artists to put on stellar performances of their misheard lyrics. Directing listeners to Spotify's new feature to help them get the words right.

HOME IS WHERE THE GARLIC CHILLI IS
THE SAUCE THAT TURNED McDONALD'S AROUND
THE WORLD INTO SINGAPORE'S McDONALD'S
During National Day month, McDonald's Singapore celebrated the nostalgic Garlic Chilli Sauce by transforming its Golden Arches into a sauce installation at departure areas, enabling travelers to take a taste of home with them. Recognizing the significance of this unique condiment, McDonald's also reached out to over 2,000 overseas Singaporeans across 10 countries in their largest global care package drop. This initiative allowed fans to transform any McDonald's meal worldwide into a Singaporean experience, evoking the familiar flavors of home just in time for National Day, and connecting Singaporeans abroad with their cherished culinary tradition.
